MEMENTOS: Stories from the Archive, Vol. 2 “Tropical Luxuriance” Stacey Martin Lifestyle S/S2013 Campaign, Quebec

To celebrate designer Stacey Martin’s refreshing rebranding of her clothing line from Kania Couture to Stacey Martin Lifestyle I thought it would be fun to look back on our first shoot together. Stacey has been an inspiration to me for a decade now with her consistent commitment to greatness and hard work, thriving as a successful entrepreneur, designer, dancer, mother and friend. She makes it all look so effortless. Her line of stylish clothes that are made to be moved in is habit-forming, so beware. All her fabrics are locally sourced, hand dyed and machine washable. Feel like you’re wearing your favourite sweats while looking like a million bucks. That’s what Stacey’s clothes do for women.

Back in the spring of 2013, Stacey booked a 16-year-old Herieth Paul for our shoot right before she blew up into global supermodel status. The Tanzanian beauty has gone on to grace the covers of Vogue Italia, Teen Vogue and Elle, walked for  Diane von Fürstenberg, Lacoste, Tom Ford, Calvin Klein, Armani, Cavalli and 3.1 Phillip Lim, starred in campaigns for Tom Ford & cKone, and is now a brand ambassador for Maybelline. We were very lucky to have her!

The theme for the shoot was “Tropical Luxuriance,” however we were planning to shoot in Quebec so we needed to get creative with our location. We decided to break into a construction site on a Sunday that had a mountain of white sand we could pretend was the fine beaches of Jamaica. Of course, we were risking a confrontation with security etc. etc. but no one was there and the shoot went splendidly. We were blasting Rihanna all day from Stacey’s hybrid SUV. We shot through sunset, exhausted but patting ourselves on our backs for a wonderful shoot completed. All packed up and ready to head home, we piled into the car only to realize we had naively completely drained the battery with our beats throughout the day. Now we were stranded in an abandoned construction site in the dark.

As we frantically read the hybrid’s manual searching for a solution, three dudes on dirt bikes, also taking advantage of the unprotected sand mountain, pulled up to our vehicle to see if we were alright. Luckily they were kind souls and with all of our heads together we managed to get back on the road. The “Tropical Luxuriance” lookbook was born and nobody was harmed! Another one for the books. xo

Behind the Scenes
Stacey Martin

Dailytoole 2012 Highlights!!!!!

It has been a little over a year since I cut all external ties and focused 100% of my energy on growing my photography business. I am happy to report that it has been a year full of milestones, hard work and lessons learned. Here are the top ten highlights of Photography Career Year One, 2012:

1) Ode to Americana.by Jennifer Toole This fifteen page editorial broke the popularity record this year with 1,010 unique visitors to this blog on April 2 after being published by Complex Magazine.

2) Kania Couture S/S2013.HariethKania_1

I had the pleasure of working with Kania Couture on their upcoming campaign with young supermodel Herieth Paul. Kania has been a wonderful client and I am very grateful for their continued support. Kania’s designer Stacey Martins has been blessed with the best gift for 2013, a little munchkin! Congrats and the best of health to you and your family! xo

3) Tala Berkes Editorial Published in ELLE Canada.Tala_3The supremely talented young designer Tala Berkes asked me to shoot her Ryerson Masters Collection for a feature in the July issue of ELLE Canada. Such vision and execution are rare in fashion these days and I hope to work with Tala again in the near future.

4) Hot Girl Boudoir Photography Service: An Interviewc. Jennifer TooleIt was a real treat to be interviewed for an article on my boudoir photography by Patti the Precocious Guru for entertainment website Mommy’s Dirty Little Secret. We really got down to the nitty gritty underbelly of an interesting line of work.

5) Kingpin Pin-Up Calendar Project.Ms.Nov._PG_FINAL_WebPartnering up with Kingpin Chic on a 2014 Vargas-inspired pin-up calendar has been a load of fun thus far and we’re only just getting started. We are shooting a girl a month in clothes and out of them. The tame versions of the photos are presented as window dressing teasers while the scandalous versions will be revealed in the calendar’s release in October 2013. Look out for Ms. January next week!

6) Pink Cobra S/S2012 Editorial.

by Jennifer Toole

by Jennifer Toole

I set out to emulate the photographs of my idol Helmut Newton with the aid of Tania Martins’ immaculate designs for her line Pink Cobra. CONTRA Magazine published the final spread.

7) Paradise IslandPalm SundayIn an editorial spread featuring Tosca Delfino swimwear our crew flew down to Atlantis, Paradise Island for a week of fun in the sun and fashion photography. Complex Magazine published the final spread. Special thanks to supermodel Kali’i Dixon for coming along for the ride.

8) Boudoir On BrassJean_35This special photo event series with Brass Vixens has been such a treat thus far! I have to mention the refreshing confidence and uncanny strength of the girls who have come out to the last two events. You have inspired me. Also, I am now having you all sign wavers relieving me of any heart attacks caused by the photos you’ve been gifting. Look out for the Valentine’s Day edition! xo

9) Thanks to all my Boudoir Clients.Dorothy_12I feel very lucky to be in this line of work. Keep it coming, ladies! I love you all. xo

10) Daytripper.Lara_2webThis editorial started off as a blind trek to Hamilton with zero expectations to shoot a model I had never met before for a David Hamilton inspired creative. Upon our arrival we immediately ditched all of our plans and dove into the fantasy world that is Lara Kruzins. Daytripper is one of my favourite editorials of 2012. It was published by Photographer & Muse.

***** I especially want to thank my team for doing such awesome work this year and continuing to be up for any challenge. Bronwen Weiderick, Megan Ann Wilson & Amber Fairlie I couldn’t do it without you. *****

On a side note, I got to kidnap and torture Down With Webster in their music video for Jessica this year and, although it isn’t related to my photography business, it was definitely a highlight. Check it out!