To Be a Woman

Cricket is an 18-year-old beauty Queen from a small town outside of Ottawa.  Her first experience with pageantry was the heartfelt, charity-oriented, supportive experience of a hometown pageant which she won.  This brought her to compete in the Top Model of Canada pageant which she then won.  After winning, the first thing said to her from the judges was “You better lose a bunch of weight if you want to get an agent.”  Cricket quickly became disenchanted with the modelling industry.  On her way to Egypt to compete in the Top Model of the World pageant she stopped by my studio to shave her head and do a photoshoot/interview for Herself.com via Caitlin Stasey.  Cricket’s plan was to wear a wig to all her fittings leading up to the pageant so not to be disqualified and although nervous, managed to get through the lead up without incident.  Cricket revealed her shaved head at the Top Model of the World and needless-to-say, she didn’t win.  Her interview and photos were published on Herself.com to hopefully inspire women to love themselves as they are. I shot this video throughout the head shaving process which became a rebellious ritual of sorts. Cricket wrote the accompanying poem to give voice to her actions. I found it to be raw and of a high quality. I hope you enjoy it too. xo

Camisado Vintage 2017

The Camisado Vintage 2017 lifestyle campaign was shot over 3 days in Ibiza with our awesome team of models Mario, Elisabetha, Beilla & that cute random passerby in the Nike tank from Moldova who spoke no English but agreed to skip rope for us and let us take his photo. Shout outs to you, wherever you are. 🙂 Camisado is run by two rad babes from Toronto, Staysail and Kristen. They open the Costa Rica location through the winter and the Ibiza location through the summer. Check them out in person if you’re lucky enough to be in either fabulous locale or online for all your vintage needs:

Camisado Ibiza & Camisado Costa Rica

This Woman I Know

This Woman I Know is a series by Jessica Laforet that features self-identified women who show support, act as allies and empower other women. I am honored to have been featured. Here’s what they had to say:

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THIS WOMAN I KNOW, her name is Jennifer. She is a photographer, a storyteller, a dreamer, a fighter, a hustler, a feminist, a friend, a lover and a hard working, relentless, passionate, unbridled woman

Jennifer’s focus in the creation of her personal photographic works is the search for ways to work at alleviating the epidemic of low self-esteem afflicting the contemporary woman. She first started with “The Esteem Project” which featured a series of female nudes photographed without artifice – no colour, no makeup, no clothes, no photoshop in natural light. Her aim was to provide a mirror to the arresting, glorious, totally natural beauty of each subject. Evolving along the same vein, Jennifer launched Herself.com with actress Caitlin Stacey in January 2015. Herself.com offers raw portraits of women in both body and mind, laid bare in all their honesty in an effort at reclaiming female agency in a world of media constantly filtered through a male gaze. Earlier this year Jennifer began work on The Goddess Array, a photographic series depicting contemporary versions of ancient Greek goddesses. Printed 8ft tall all 30 goddesses will be shown together creating a space of goddess worship where guests will pay witness, looking up to these large, iconic, strong, female archetypes.

Jennifer believes that the world needs to be littered with images of free, happy, healthy, fearless women standing their ground. The goddesses are her current contribution to this necessary landscape. Anyone interested in posing for the project is welcome to email her at jennifertoole@jennifertoole.com

Nike Tees for Sale

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The Nike, Goddess of Victory limited-edition, dye-sublimated tee is still available in sizes small through extra large. We have about 15 left. They make a lucky holiday gift. You can buy yours on www.jennifertoole.com or in store at Q. Rockford Visual Healing Arts, 222 Spadina Ave. 2nd floor. xo

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The Goddess Array V.2: Exhibit Opening

A few memories of a warm-hearted evening in celebration of The Goddess Array V.2. Sending you all much love. Many thanks to Kelly and Char of Milk Glass for the space and to Carmela Antonio for being so fabulous. Here’s is the video we made together again in case you missed it…xo

Photos by Katherine Kwan.

Pink Dawn

Here it is! My first stab at making a music video. I am so grateful to have been able to work with Carmela Antonio – a talented, brave and willing muse. From the art direction to the production to the editing and direction this video is a product of our imagination and hard work. Elena Pacienza did the hair & make-up. And Carmela is a superstar. I am already looking forward to the next video, whatever shape it will take. Thanks for watching. xo

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