violagardens.com

Posted on December 18, 2015 by Jennifer Toole

Check out my new rebranding project for L.A.-based landscape architecture firm Viola Gardens at violagardens.com. It is always a pleasure to work with like-minded people on projects that incorporate practices of sustainable living with elegant design. That is the only way into a healthy future after all! The website design, logo design, and the majority of the photography are all by yours truly. I am proud and grateful to be a part of Viola Gardens moving with style into 2016. xo

Cali Travelogue Part Nine: Midoil

Posted on September 5, 2015 by Jennifer Toole

Driving north on the I-5 from L.A. to Monterey I stumbled into the epic territory of Midoil. Just as its name would suggest, Midoil is the town at the centre of a massive swath of thirsty birds dipping their heads into the earth over and over again to the soundtrack of a steady creaking groan that might be the earth suffering in protest. It is an incredible rape of the land. This is the cost of driving. A cop rolled by to see what I was up to as I was taking photographs in the field. He left quickly though and allowed me to continue shooting. I was surprised at the lack of security in the facility what with so much liquid gold flowing through the space, but also grateful as now I get to share this eerie landscape with all of you. x

Nature of Things.

Posted on September 4, 2015 by Jennifer Toole

Homepage screen @ natureofthingsdesign.com

The L.A. government has put a budget in place to assist and encourage its citizens to get rid of their water hungry lawns and replace them with drought tolerant California native plant gardens. Beautifully designed landscaping is no longer just for the wealthy with the average rebate running around $6,000. This has given the landscaping industry in the city a huge boost. Viola Gardens is one such company who had me out to shoot their magical Malibu Beach project. Nature of Things then gave me the opportunity to rebrand their business with a fresh logo, brand new custom website design, and of course all the photography also by yours truly. I love taking the heart of a brand and creating a simple yet elegant space for a business to thrive. Here’s to more rebranding opportunities coming across my desk in the near future! x

Cali Travelogue Part Seven: Pfeiffer Beach

Posted on March 2, 2015 by Jennifer Toole

Cali Travelogue Part Five: Carmel Valley

Posted on August 25, 2014 by Jennifer Toole

On a recent trip to Carmel for the Carmel Bach Festival the sunset in the valley took my breath away. Here’s proof. xo

An Afternoon of Evening Hymns.

Posted on April 29, 2014 by Jennifer Toole

On a recent trip to the country we had the pleasure of being put up by the lovely Sylvie and gracious Jonas of the band “Evening Hymns.” Have a listen HERE. Their adorable pup, Charlie, was such a great model. Here’s a slice of our time. xo