Hard Candy Toronto Grand Opening w. Host Madonna and Special Guest Mr. Brainwash!

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Madonna officially launched the opening of her first Hard Candy gym in North America in Toronto this past Tuesday. There was the expected media frenzy as Madge arrived to strut the red carpet, give a couple of interviews and teach her newly invented workout class “Addicted to Sweat.” The new style of workout Madonna developed with her energetic personal trainer Nicole Winhoffer is heavy on dance moves and attitude. Once you get the hang of it, it’s easy to get swept up in the energy and flow. In the auditions to be a part of Madonna’s class the contestants were twerking it out with confidence in record time. Mr. Brainwash was also in attendance installing a mural of the queen herself on a wall of the gym. It was a pleasure to be able to take part in this event. I hope you enjoy the photos. xo

Photos taken at Hard Candy Toronto by Jennifer Toole.

Hard Candy Fitness Hits Toronto.

HardCandy-1 HardCandy-7 HardCandy-8 HardCandy-14 HardCandy-34 HardCandy-37It’s not very often I get the opportunity to do interior shots so when Madonna’s new gym on Yonge Street, Hard Candy, called me up and requested my services I eagerly agreed. This place is a playground for big kids and somewhere to get seriously ripped. The trainers are smoking hot and the massive images of Madge littering the walls provide constant body sculpting inspiration. They have a largest spinning room in the city with stadium seating for better views. They also have men’s and women’s saunas and steam rooms; a luxury in the fast approaching Winter. All the equipment is brand new so go sign up quick so you can help break it in. x