‘Still Life w. Canary Diamonds’ in Vogue Italia


Vogue.it deemed another one of my images worthy of publication today. ‘Still Life w. Canary Diamonds’ was part of a jewelry shoot for Mindham Fine Jewelers featuring Teesh as the model and Asia Vickovic styling the set. We wanted to create a landscape of sensuality for the jewels. We wanted the viewer to smell and feel the jewels as they take in the image. I submit to Vogue Italia constantly and am always pleasantly surprised by the images they select. Thanks, Vogue! xo

‘River Rae’ in Vogue Italia


This portrait of my little brother River taken in Davie, Florida on 35mm black and white film was published today by Vogue Italia’s PhotoVogue project. Click through to see all my publications to date with the esteemed fashion institution. It’s always a thrill to be deemed worthy. I’m feeling grateful today. xo

Dailytoole 2016 Highlights !!!!

2016 was a year of great progress, education, and big changes. I set out to dip my toe into the world of film this year and made some important initial steps working at commercial production house Suneeva in Toronto and cutting my director teeth on my first music video for “Pink Dawn” by Carmela Antonio. I was lucky enough to get work in L.A. and Ibiza and even signed on with Agency Arts out of L.A. I feel prepped and primed  stepping into 2017 with freelancing opportunities lined up and my personal projects bursting at the seams with electric excitement. With the passing of my paternal Grandmother just before the year’s end I write from my hometown in South Florida carrying her in my heart as I continue to shoot for The Goddess Array. Here are my top ten professional highlights of 2016:

1) Jennifer Toole’s Photographs Portray a Brave Nude World


Angel journalist Sandro Contenta contacted me out of the blue requesting an interview for The Toronto Star‘s new online app. I was delighted, of course, and we made a date to have lunch at the Shangri-La Hotel in Toronto one wintry afternoon. He asked me about my whole life including my parents, my childhood, but mostly about my career to date and the story of how I got here. A couple days after the interview Sandro called me requesting a photoshoot as his editors were thinking of running the piece in the Sunday paper. On Sunday January 10th, 2016 I was shocked and ecstatic to discover my story over three entire pages of the Insight section with my photographs and telling my story in the kindest of ways. This article was a gift from the universe and it made me feel loved, respected and confident in my path. It was my favourite moment of 2016.

“Honestly, without Jennifer, Herself would have floundered,” Stasey adds. “She brought to the project many women willing to be documented, and not only that, she made them feel valuable and comfortable. Have you ever had to ease someone’s essence out of them while they’re stark naked on a frosty Toronto morning? She is a true wizard.”

2) The Goddess Array V.1

On January 25th at the Only One Gallery in Toronto I made an enormous leap of faith (in myself) and endeavored to create the space of The Goddess Array, my very first solo art show where the works were for sale. The Goddess Array is a series depicting contemporary incantations of ancient Greek goddesses, all female, all nude, and all powerful. Printed between 4ft and 8ft tall these initial ten goddesses, once hung up on the wall, created a space of goddess worship. There was a chance that no one would come. There was a huge chance that no one would buy.

My supporting team was incredible in helping to pull off what turned out to be a totally magical evening. Working to bless the space through ceremony, choreographer Jenny-Anne McCowan produced a euphoric dance piece that had dancers Celia Green responding to Aphrodite, Alison Keery acting as Athena, and Andrya Duff channelling Artemis to the sounds of Edwin Huizinga on violin, Elinor Frey on cello, and Xin Wang on improvised vocals. Here is a video of the performance:

Much to my delight and surprise all of those enormous prints sold off the wall during the one night only exhibition. My gratitude runs deep and strong for my goddesses Sarah, V, Alex Kerr, Demi Labelle, Jennifer Nichols, Erika Abrahamian, Laura, Mary-Josephine, Chanele, & Teesh. I am eternally grateful. Stephanie Diana & Julia Mohamed rocked the bar. Tenemy and Fathom rocked the ones and twos. Thanks to the ever awesome Dave Gillespie and Katherine Kwan for documenting the event. Many thanks to Cais and OOG for the beautiful space and to Lauren Lynn for MCing with such grace. Thanks to Aunty Brenda for working the merch table like a champion to my parents for their unending support. And to all of you who now have a huge goddess print in your homes, please send me pics! Thank you!!!!!

3) The Goddess Array V.2


Fast forward to September 2016 and I had doubled my goddess series. With twenty of these beauties in tow I set out to show the collection again, this time at Milk Glass Co., on a smaller scale. The show was up for a week this time throughout TIFF and the experience of occupying the gallery during business hours was exceptional. I met so many beautiful people who came through to really take in the works and I had special conversations with most. In another spectacular turn of events this second show also sold out. If you would like to support the project I still have a few Nike Tees left for sale HERE. Char and Kelly at Milk Glass were such a big help and Carmela Antonio sang her heart out at the opening. Which brings me to my next highlight…

4) ‘Pink Dawn’ by Carmela Antonio – Music Video

I met Carmela Antonio in a coffee shop on Ossington and she eagerly strapped her headphones on me and played ‘Pink Dawn’. I was hooked right off the bat and immediately agreed to set out making my first music video for the song. With a small team of just myself, Carmela, and MUA Elena Pacienza we had two shoot days, one in studio and one on location, and from that a video was born. Carmela wanted everything to be pink so I immediately suggested having her paint a canvas pink with her body and she was down! We made a huge mess. Not everyone has an open enough mind to trust in such an extravagant experience and I am very thankful for Carmela, a most passionate and willing muse. I plan to make much more video art this coming year.

5) Goddesses in Vogue Italia


Eirene, Goddess of Peace and Spring


Chloris, Goddess of Flowers

In a great moment of expert timing Vogue Italia published two of my new goddesses, Eirene Goddess of Peace and Spring and Chloris Goddess of Flowers, the day before The Goddess Array V.2 opening party. I am always humbled by nods from arguably the world’s most influential fashion magazine. Thank you, Vogue!!! xo

6) Agency Arts

Screen Shot 2016-05-16 at 9.21.15 AMI signed on with Agency Arts in 2016 who have been representing me in the U.S. out of L.A. I am stoked to spend some more time down there this year hustling at meetings and working on catching some more of those big fish! Let’s do this!

7) Camisado Vintage

Travelling to Ibiza for the first time to shoot a campaign for vintage brand Camisado was a dream come true. The owners, Staysail and Kristen, are two of the raddest babes I know and working with them was a treat. Ibiza is a totally magical place and I hope I get to go back one day soon. There is much more to explore.

8) Freelancers Unite

I produced my first film called ‘Freelancers Unite’ with director Finn O’Hara this past Summer. From the budget breakdown, to the location scouting, to the gear and car rentals, talent wrangling, and generally just getting it all done on schedule this experience was an awesome one for me as I worked through the film production process from script to publishing. I love producing and hope to carve out some freelance work in that world this year. “They f$*% all over town…”

9) Suneeva

Screen Shot 2017-01-02 at 10.40.04 PM.png

I spent 6 months working at Suneeva in 2016 working on producing television commercials. The experience was the best introduction to the world of film I could ask for. Under the tutelage of Geoff Cornish, the captain at the helm of Suneeva, I have acquired an invaluable skill set that will aid me moving forward onto set in 2017. Thank you, Geoff!

10) Corporate Work & Events

MagentaBTS2016-1Always my bread and butter. Many thanks to The Magenta Foundation for having me back again this year. Rogers has been so good to me. So have the Toronto Blue Jays, Viola Gardens, The British Council and all my other private clients. I will keep aiming higher for you. Many thanks!



Talvi in Vogue Italia

Talvi Faustmann by Jennifer Toole for Vogue Italia

Talvi Faustmann by Jennifer Toole for Vogue Italia

Click through to VOGUE.

Photo: Jennifer Toole // Muse: Talvi Faustmann // Hair: Amber Fairlie // MUA: Jocelyn Santos

Shot at the Clint Roenisch Studio in Toronto, Canada.

Dailytoole 2014 Highlights!!!!!

Looking back on 2014 I can’t help but feel incredibly blessed and grateful for the professional & creative opportunities I encountered this year. Not only was work steady, but it was almost always heart-warming as well. I found myself given full licence to art direct on more sets than not which is rare and why I am feeling so positive moving forward into my fourth year of business. Here are a few of my favourite professional highlights of 2014.

1) Publishing in Vogue Italia chelsea.vogueNow, getting a nod from the fashion bible that is Vogue Italia has most definitely been on my bucket list for years. I began submitting to the magazine daily at the beginning of the year and one gorgeous day in November they finally deemed the above photo worthy and published it in their ‘Best Of’ section. The slight blur and delicate colours of the medium format film photo featuring Chelsea’s ponderous stare and weighted posture have enough of a painterly quality for Vogue to consider it ‘art.’ We all know Vogue Italia only publishes ‘art’ and it made my year to be recognized by such an influential institution. I took the photo for Herself.com, which is up next on this list of favourites.

2) Herself.comherself invitationI believe it is very rare for photographers to come across a job that perfectly mirrors their own vision and greater cause. ‘Herself’ has been a godsend of a contract delivered by the angel that is Caitlin Stasey. When Caitlin asked me to work on ‘Herself’ with her back in the summertime I threw myself into the project headfirst booking and shooting all our incredibly brave participants. I shot some women in their homes and some outdoors. We trespassed to get to the perfect locations, made use of the light wherever we could, definitely engaged in some public nudity and had great conversations in between shots. I got to know every one of our participants and am proud to call them friends. Herself.com is a gesture to women for women by women. Through a nude photo shoot and in depth interview each participant is providing a raw example of her uniqueness and it’s that individualism in every woman we hope to celebrate. The site is launching on January 10th online and with a party in Toronto. Please consider the above invitation YOUR invitation. I look forward to seeing you there.

3) Talent Portraiture & Promotional Photography

It is always a pleasure to photograph great talent. In 2014 I had the opportunity to travel to France with Opera Atelier to shoot their lead soprano Peggy Kriha Dye in the gardens at the Palace of Versailles. It was a rainy morning and we miraculously had the place to ourselves. Canadian soprano Ambur Braid had me up to the penthouse of the Toronto Ritz Carlton to capture her elegance in a variety of couture dresses and diamonds. Culvert Records had me out to shoot their new recruits The Good Boys in dapper dress in the streets of Toronto. At the Carmel Bach Festival young Yale Music School graduate John Taylor Ward and I went for a stroll to the sea and captured a couple of gorgeous headshots. Toronto band The Wooden Sky had me out to cover their Vinyl Bike Tour on a rainy Fall day where the band and a slew of fans biked en masse to four of Toronto’s best record shops to hear the band play mini sets at each stop. Here’s a little video I shot of the tour:

This video doesn’t exist

4) Clint Roenisch (new) Gallery Opening

Clint.A-36The opening of the new Clint Roenisch Gallery at 190 St. Helens Ave., Toronto, ON on July 10th, 2014 was the beginning of a new era in Canadian art. Not only did my blog of the event photos have 54,697 unique visitors from all over the world (breaking the blog’s traffic record), but the subsequent workings of the space have been progressively stellar. The exhibitions of Jason De Haan and Harold Klunder’s works were prime examples of lasting Canadian art and also boasted sale numbers unheard of in this country. Clint also put on an elegant event at calculus mastermind James Stewart’s architectural masterpiece of a home The Integral House on July 24th, 2014. The modern estate was full of happy guests enjoying the art installations and live music. We sadly lost Mr. Stewart on Dec. 3rd, but can feel blessed that we all got a beautiful visit in before he left us. I am also very pleased to mention that the launch party for Herself.com will be hosted at Clint’s gallery on January 10th with an exhibition of my photographs from the project. I look forward to celebrating with you there.

5) Ex-Wives of Rock

Ex-Wives of Rock_Season 3_Courtesy of Slice copy copyThanks to the endlessly lovely and professional workings of Morcom Media and Tricon Films we executed a seamless studio shoot in L.A. with the four powerhouses that make up the Ex-Wives of Rock for their promotion of season three. With Lil’ Kim blasting throughout, numerous costume changes, notorious voyeurs and lots of swearing we had a blast and got the perfect shot.

6) Madonna @ Hard Candy

Madonna graced Toronto with her majesty’s presence in February to promote the opening of her new gym on Yonge St. named Hard Candy. I was so thrilled to be hired by the gym, working in tandem with Madonna’s personal photo/video crew, to exclusively cover the auditions leading up to the red carpet event and the opening itself.

7) Boudoir Photography

The fact that boudoir photography is still, going into year four, such a big part of my business is something I will eternally be grateful for. This is the kind of work dreams are made of.

8) Northbound Leather

Northbound Leather will always be one of my favourite clients. During the first quarter of 2014 we shot the company’s new line of versatile but always sexy handmade leather goods on a gorgeous variety of models. My favourite shoot featured Ms. Leather Toronto 2014 aka Patty and her wife Saoirse in a number of compromising poses at Oasis Aqua Lounge in Toronto.

9) Art Basel Miami

Friedrich Kunath, 'A Fucking Landscape (Study),' 2014

Friedrich Kunath, ‘A Fucking Landscape (Study),’ 2014

When Art Basel Miami issued me a press pass I made it my mission to get down there and put it to good use. What an incredible experience it was witnessing all the notable contemporary art work on the planet today in one enormous pop-up exhibition. Watching a Damien Hirst sculpture sell for 4 million pounds was totally surreal and exciting.

10) Wedding Photography

Erin-Mike.WEB-1_1000 Erin-Mike.WEB-3_1000Shooting the Scott’s wedding this Autumn was such a wonderful event to be a part of. I am currently taking bookings for weddings this coming Summer in Toronto and California. My wedding portfolio and contact can be found HERE.

What a year! Thank you all for being a part of it. I hope 2015 is full of TRAVEL, love, friends, great work and charity. xo



herself.com in Vogue Italia!

Screen Shot 2014-11-19 at 9.48.54 PMVogue.it published one of my stills from an upcoming project with Caitlin Stasey called herself.com. The website will feature nude photo series with in-depth interviews working toward building women’s collective sense of self through our brave and beautiful participants’ examples. The website will launch on Saturday January 10th with an exhibition and soirée at Clint Roenisch’s gallery in Toronto. Save the date! xo #herselfdotcom