The Goddess Array V.2: Exhibit Opening

A few memories of a warm-hearted evening in celebration of The Goddess Array V.2. Sending you all much love. Many thanks to Kelly and Char of Milk Glass for the space and to Carmela Antonio for being so fabulous. Here’s is the video we made together again in case you missed it…xo

Photos by Katherine Kwan.

The Goddess Array V.2


I am chilling at the gallery right now feeling so grateful for all of you! The Goddess Array V.2 SOLD OUT. This is a blessed life. The show will be up today and tomorrow 12-5. There are a few Nike tees (S, M, L, XL) and magazines left. The magazine includes all 20 goddesses along with behind-the-scenes photos, my musings, the histories of the goddesses and insights into the models. This is the forward:

“It is with a great, big, full, open heart I present you with The Goddess Array: Volume 2. I have paid witness to real life goddesses for the project so far in California, Spain & Ontario. It is my goal to accumulate a body of goddess imagery that pays respect to the immense power of women and the vast variety of manifestations of said power. I have begun with the Greek goddesses, of which there are twenty thus far displayed within these pages, aiming to have thirty in total, before moving onto the Phoenician, Egyptian, Celtic, African, Hindu goddesses, and more. It may very well be a project that spans my lifetime. I am obsessed. My passion in the creation and display of these grand goddesses comes from a bottomless well deep within me utterly dedicated to populating the world with diverse, iconic images of female archetypes. It all stems from a desperate search for female role models in the quickly changing climate of what it means to be a woman today. Our work is as constant and neverending as our potential. We are having to learn the lesson over and over again that we must make of this life what we want. We have to find more creative ways to take care of ourselves, acquire positions of power, get paid equally, respect our bodies, and keep the magic within. I always look to nature for inspiration and, indeed, the majority of the goddess shoots take us right into the glory of Mother Nature. It is an effort at rediscovering our roots and from there, growing. The biggest blessing has been in the enthusiasm of my subjects to play the part of the goddess they feel most aligned with. We have traversed many fences and rougher terrains to get the perfect shot. Thank you for your interest and please do revel in these pages for they are full of wonder.” – J. Toole

Come by and say hi! xo

Milk Glass Co. 1247 Dundas St. W

Pink Dawn

Here it is! My first stab at making a music video. I am so grateful to have been able to work with Carmela Antonio – a talented, brave and willing muse. From the art direction to the production to the editing and direction this video is a product of our imagination and hard work. Elena Pacienza did the hair & make-up. And Carmela is a superstar. I am already looking forward to the next video, whatever shape it will take. Thanks for watching. xo

Goddesses in Vogue.


Chloris, Goddess of Flowers


Eirene, Goddess of Peace & Spring

Vogue Italia gave The Goddess Array another nod this morning publishing two of my new pieces for the project. You can take a look HERE. Please come by and see the full collection of twenty this Thursday at Milk Glass Co. (1247 Dundas Street W, Toronto). Doors at 6PM. xo

Freelancers Unite

I broke my producer cherry on a sweet little spot called ‘Freelancers Unite’ directed by Finn O’Hara. Co-op ad agency is behind the new freelancer awards created to recognize the very important work that freelancers do. FU went live over the weekend and we already got some great press in The Globe & Mail, Strategy and Marketing Magazine. Give the spot a watch and let me know what you think. Then nominate your favorite freelancer at xo


Pink Dawn Video Launch Invite & Teaser


This past May I was introduced to Carmela Antonio in a coffee shop on Ossington by an angel. Carmela’s vibrant energy and enthusiasm had me hooked right off the bat, but then she loaded up a new song she had recorded, strapped her headphones on me, and inspiration struck. I had been looking for a new artist full of potential to try out my hand at directing with, and Carmela’s muse hit me hard. “Pink Dawn” is the track. It is an ethereal rendition of the fragility of unrequited love. It is streaming now exclusively on Be sure to have a listen. The video will have it’s inaugural screening with a live performance by Carmela on Sept. 15th at Milk Glass Co. The video debut performance will naturally take place amongst the opening of The Goddess Array Pt. 2 art show. Doors are at 6pm. Show is at 10pm. Party until LATE. We have much to celebrate. Please consider this your formal invitation. RSVP to xo

Acronym Ensemble.

The Acronym Ensemble is a group of twelve musicians from NYC who are dedicated to unearthing the unpublished musical scores of the Baroque era. Have a listen at the hauntingly beautiful yet very civilized sounds of their latest album, WUNDERKAMMER, and make sure to go to the next show. Find concert listings HERE.

We shot this series a couple months back in the middle of an oppressive New York heat wave with only the small risk of NY traffic to contend with. I love a good thrill. xo