Dailytoole 2012 Highlights!!!!!

It has been a little over a year since I cut all external ties and focused 100% of my energy on growing my photography business. I am happy to report that it has been a year full of milestones, hard work and lessons learned. Here are the top ten highlights of Photography Career Year One, 2012:

1) Ode to Americana.by Jennifer Toole This fifteen page editorial broke the popularity record this year with 1,010 unique visitors to this blog on April 2 after being published by Complex Magazine.

2) Kania Couture S/S2013.HariethKania_1

I had the pleasure of working with Kania Couture on their upcoming campaign with young supermodel Herieth Paul. Kania has been a wonderful client and I am very grateful for their continued support. Kania’s designer Stacey Martins has been blessed with the best gift for 2013, a little munchkin! Congrats and the best of health to you and your family! xo

3) Tala Berkes Editorial Published in ELLE Canada.Tala_3The supremely talented young designer Tala Berkes asked me to shoot her Ryerson Masters Collection for a feature in the July issue of ELLE Canada. Such vision and execution are rare in fashion these days and I hope to work with Tala again in the near future.

4) Hot Girl Boudoir Photography Service: An Interviewc. Jennifer TooleIt was a real treat to be interviewed for an article on my boudoir photography by Patti the Precocious Guru for entertainment website Mommy’s Dirty Little Secret. We really got down to the nitty gritty underbelly of an interesting line of work.

5) Kingpin Pin-Up Calendar Project.Ms.Nov._PG_FINAL_WebPartnering up with Kingpin Chic on a 2014 Vargas-inspired pin-up calendar has been a load of fun thus far and we’re only just getting started. We are shooting a girl a month in clothes and out of them. The tame versions of the photos are presented as window dressing teasers while the scandalous versions will be revealed in the calendar’s release in October 2013. Look out for Ms. January next week!

6) Pink Cobra S/S2012 Editorial.

by Jennifer Toole

by Jennifer Toole

I set out to emulate the photographs of my idol Helmut Newton with the aid of Tania Martins’ immaculate designs for her line Pink Cobra. CONTRA Magazine published the final spread.

7) Paradise IslandPalm SundayIn an editorial spread featuring Tosca Delfino swimwear our crew flew down to Atlantis, Paradise Island for a week of fun in the sun and fashion photography. Complex Magazine published the final spread. Special thanks to supermodel Kali’i Dixon for coming along for the ride.

8) Boudoir On BrassJean_35This special photo event series with Brass Vixens has been such a treat thus far! I have to mention the refreshing confidence and uncanny strength of the girls who have come out to the last two events. You have inspired me. Also, I am now having you all sign wavers relieving me of any heart attacks caused by the photos you’ve been gifting. Look out for the Valentine’s Day edition! xo

9) Thanks to all my Boudoir Clients.Dorothy_12I feel very lucky to be in this line of work. Keep it coming, ladies! I love you all. xo

10) Daytripper.Lara_2webThis editorial started off as a blind trek to Hamilton with zero expectations to shoot a model I had never met before for a David Hamilton inspired creative. Upon our arrival we immediately ditched all of our plans and dove into the fantasy world that is Lara Kruzins. Daytripper is one of my favourite editorials of 2012. It was published by Photographer & Muse.

***** I especially want to thank my team for doing such awesome work this year and continuing to be up for any challenge. Bronwen Weiderick, Megan Ann Wilson & Amber Fairlie I couldn’t do it without you. *****

On a side note, I got to kidnap and torture Down With Webster in their music video for Jessica this year and, although it isn’t related to my photography business, it was definitely a highlight. Check it out!  

Moose Knuckle Canada F/W2013.

  c. Jennifer Toolec. Jennifer Toolec. Jennifer Toolec. Jennifer Toolec. Jennifer Toolec. Jennifer Toole c. Jennifer Toole c. Jennifer TooleThis December I had the pleasure of being invited up to the photo shoot for Moose Knuckles Canada F/W2013 catalogue. The shoot had a large crew of twenty-two people all nestled into The Serenity Lodge near Owen Sound. We proceeded to stage a takeover of Canada with jock straps, illegal rifle trade, beach storm tactics, rigorous training, naked grand standing, bucking broncos, jacuzzi karaoke and eighty new styles of Moose Knuckle jackets. The catalogue will soon be available and it is sure to be legendary (as Knuckle photo magician Dave Gillespie would say). In the meantime, here is a little taste of things to come shot on my newly acquired ancient Minolta while not entirely sober (understatement of the year). Enjoy!

Arinna Rises.

Kadri_Cover Kadri_2_Web Kadri_8_Web Kadri_4_Web Kadri_6_WebKadri_9_WebNew creative giving life to the Syrian sun goddess Arinna, shot through my great grandmother’s circular specs.

Photographer: Jennifer Toole // Styling: Megan Ann Wilson // Make-up & Hair: Bronwen Weiderick // Model: Kadri Hansen.

Shot on location at the Argyle Lofts.

*Special thanks to I Miss You Vintage.

Tight.

TIGHTPhotographed and modelled by Kali’i Dixon and Jennifer Toole for their exploratory photo series entitled “TYPE.”